The PR industry is changing -- fast. Those who see the writing on the wall are taking steps to avoid becoming irrelevant. It's not enough to rely on the same kind of tech we've used for years. Something new needs to be brought into the mix. Something that helps the PR organization do better, do more, and prove value easier.
If you've got a boss or team that's clinging to spreadsheets and archaic processes, we've got some suggestions for bringing them out of the proverbial cave into the modern age.