Content is a rising part of public relations - but a successful program requires a documented strategy.
Content can be an incredibly effective method for gaining brand awareness, establishing market authority, and building customer loyalty.
At the same time, the high number of pieces published has led to "content shock" and disengaged readers. Only relevant, high-value content captures attention, and that starts with a consistent and targeted strategy.
Our ebook walks you through the steps in designing your own content program, including:
- The seven components to a clear and relevant program
- Tips on designing and executing a program involving multiple players
- Pitfalls to avoid - and secrets to creating strong, interesting assets
- And more!