Exceptional PR doesn't happen by luck. It's the result of consistent, methodical practices. Brands with the best PR know it's more science than art, and they leave little to chance.
The Performance PR Playbook will teach you how to improve both the quality and quantity of your PR outcomes, while giving you the power to prove value, reduce chaos, and create a scalable, predictable PR organization.
The Performance PR Playbook teaches you how to implement these 4 pillars:
You'll learn exactly what it takes to build a Performance PR program.